For more than 17 years, I worked at the intersection of marketing, commercial strategy and brand management — across global FMCG companies including Ferrero and Beiersdorf.
I learned how large brands build visual consistency, run campaigns, manage launches and make commercial decisions at scale.
Then came a startup chapter — and that changed everything. Working in an environment where speed, ownership and budget pressure are daily realities gave me a very different understanding of what brands actually need versus what they can realistically access.
Growing brands face the same visual standards as large ones — from consumers, from retailers, from platforms — but with a fraction of the production budget. That gap is where AI Visual Club exists.
I built this studio to bring commercial thinking and high-quality visual production together — using AI not as the product, but as the production system that makes ambitious visuals possible without the traditional constraints of budget, time and logistics.